2. John McEnroe. Believe it or not, McEnroe is a bigger loudmouth douchebag now than when he was a player. As a commentator for CBS and through his involvement with American Express and Heineken, McEnroe The Douchebag is more omnipresent at the US Open than most current players. For some inexplicable reason, companies with REALLY inept and stupid marketing people still think he’s both relevant and a good investment toward getting people to use their products.
Obviously, American Express is stuck for ideas. This is the American Express which featured Laird Hamilton in an ad campaign, the same Laird Hamilton who is known as “The Paris Hilton of Sports” because not only has Hamilton never won any competitions, Hamilton has never even ENTERED any competitions. Hamilton is famous for being famous, nothing more. Hamilton is much like the sad Jean-Claude Van Damme, who declared himself the “undisputed world leader in martial arts” despite never having been considered anything more than a “promising prospect” based on his very thin fight resume. Hamilton is also reviled among Hawai’ians (a very family-oriented people) because in 1995 he walked out on his wife and child for no other reason other than finding a better deal in Gabrielle Reece, a pro volleyball player, now his current wife. Reece’s media machine subsequently worked the same magic with Hamilton as they had done with her; Reece’s very thin beach volleyball resume has been worked into stardom by her “people”, who eventually did the same for Hamilton.
McEnroe’s most poignant contribution to recent US Opens was being seen and heard screaming “GO SUCK MY DICK” to a CBS producer requesting McEnroe’s presence in a production meeting. He screamed this while sitting on a couch with his own elderly parents. This incident, witnessed by a colleague of mine (Alex B.), has become as legendary, behind the scenes, as his “oh fuck, you can’t be serious, man YOU CANNOT BE SERIOUS!” tirade at Wimbledon and his “You fucking French frog faggot” tirade at Roland Garros. If McEnroe would just fade away into obscurity, the world in general, and the US Open in particular, would be a slightly better place.